The new live-auction experience will be different from traditional auctions on eBay.

It will have enhanced functionality and include stories behind the art, antiques and collectibles. And video will allow shoppers to follow and participate in Sotheby’s New York live auctions in real time.

“The growth of the art market, new generation technology and our shared strengths make this the right time for this exciting new online opportunity,” said Bruno Vinciguerra, Sotheby’s chief operating officer. “We are joining with eBay to make our sales more accessible to the broadest possible audience around the world.

”By coming together, eBay and Sotheby’s, leaders in their respective industries, are creating new opportunities for a generation of shoppers that is increasingly interested in art and comfortable spending larger sums online, or even through their mobile phones.