Stronger than nail art, O.P.I. creates the Color Chat.
A alphabet of 147 characters made from drops of varnishes of different colors.
And that's not all.
Color Chat is not just a new language, it's also a free app available in 47 countries on iPhone and Androïd, to code and decode our ideas in color. It only takes a few seconds to write or read a color SMS or even translate a text message in voice message as a feast for the eyes. With O.P.I., the brand with 400 shades, the varnish is no more there only to make pretty, it becomes a real means of expression.
This launch is supported by a media campaign international "Color is the universal language", which Internet (1.30 minute video broadcast in English). display, e-RP, social media) and also includes the press, displays and animation on the screens giants of Time Square from April 1st .
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